Design
Marketing Campaign
Digital Advertising
In a competitive hospitality and nightlife landscape, Café del Mar Malta needed to stand out and capture the attention of both locals and tourists looking for the perfect summer experience. The goal was to drive awareness and engagement specifically for Café del Mar Sundays, a unique event series aimed at enhancing the club’s brand as an essential destination for summer leisure.
Café del Mar Malta, a prestigious beach club known for its Mediterranean charm and world-class sunsets, launched a campaign to promote its Café del Mar Sundays.
The campaign was executed on various platforms, including billboards and social media, utilising Google Ads and a creative direction that included Matisse-inspired illustrations that captured the venue’s relaxed yet vibrant atmosphere. The design elements created are reminiscent of the venue’s features, all rendered in a bold way, reflecting the event’s summer vibe.
As a result, the campaign reinforced Café del Mar Sundays as a premier summer experience, further solidifying the brand’s position as a go-to destination for leisure and entertainment.
