ITS Campaign

Challenge

The Institute of Tourism Studies (ITS) sought a professional campaign and editorial design to attract prospective students and reinforce its standing as Malta’s premier institution for tourism and hospitality education.

The challenge was to create a prospectus that reflected ITS’s dynamic, forward-thinking spirit, with a cohesive design extended into a social media campaign, ensuring consistent brand presence across print and digital platforms while clearly presenting course offerings and student success stories.

Solution

To achieve this, we developed a visually captivating prospectus for ITS, using bold, dynamic layouts and featuring real student success stories and well-defined course pathways. The design emphasized ITS’s vibrant energy and innovative approach, aligning with its mission to lead in tourism and hospitality education in Malta. This approach positioned ITS as a forward-thinking choice for students considering a career in this growing field.

Building on this editorial direction, we extended these design elements seamlessly into a social media campaign, maintaining a consistent and recognisable brand identity across all platforms. This cohesive approach amplified ITS’s visibility and engagement, reinforcing its reputation as the top choice for tourism and hospitality training in Malta.

By combining graphic design services, brand identity elements, and targeted advertising agency techniques, this campaign helped position ITS as an appealing and reliable choice for future tourism professionals in a way that was accessible, inspiring, and memorable.