Gagliardi SS '26 Studio Campaign
Gagliardi approached the team here at Revo to create the first part of their Spring/Summer 2026 campaign. The brief called for imagery that felt fun, relaxed and distinctly seasonal, expressing the effortless energy of the collection while standing as a compelling visual story in its own right.
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Bringing Summer Indoors
The primary challenge was capturing the spirit of a Mediterranean spring and summer entirely within a studio environment. Without a natural setting to lean on, the campaign needed to feel genuinely fresh and warm, not staged. Every element had to work harder to convey spontaneity, movement and the ease of the season.
The collection itself presented two distinct sides, smart casual pieces that called for energy and lightness, and more refined looks that required a sense of polish without losing the relaxed tone of the wider campaign.
Translating that balance into a controlled indoor environment, across a full day of shooting over 37 looks, demanded careful planning at every level. Set design, lighting, props, poses and styling all had to work together to create a world that felt effortless while being entirely constructed. The campaign also needed to hold consistently across lifestyle photography, product imagery, campaign videos and short-form reels, with the same tone and palette carrying through every asset.
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Building the Set From Scratch
Revo built a bespoke set from the ground up, designed to reflect the overall look and feel of the shoot. The set drew on the visual language of Mediterranean summer, using layered backdrops, foreground props and considered styling to create depth and atmosphere within the studio space.
Printed backdrops referencing Maltese locations, natural elements including moss, plants and sand, and seasonal props were brought together to construct scenes that felt lived-in and authentic.
Poses were kept effortless and unforced, allowing the clothes to lead while the overall energy remained light and playful. The result is a suite of campaign imagery, product photography and short-form reels that captures the casual confidence and warmth of the Spring/Summer 2026 collection.
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