ITS Prospectus and Social Media Campaign
ITS Malta approached us to design its 2024 prospectus and supporting campaign with a clear goal: to make course discovery simple, intuitive and inspiring. The project aimed to attract prospective students by presenting information clearly while celebrating the energy and diversity of the tourism industry. Through design, storytelling and digital activation, we created materials that guide students toward the right path for their ambitions.
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Designing an Engaging Platform for Discovery
The prospectus serves as the first touchpoint between ITS and potential students, making clarity and visual appeal essential. The challenge was to create a publication that goes beyond listing courses and instead tells a story — one that motivates, informs and reflects the values of an institution shaping the next generation of tourism professionals.
ITS needed a visual language that would translate seamlessly across both print and digital formats. The design had to balance functional information with creativity, ensuring that each course area was accessible and engaging. The campaign also needed to extend naturally into social media, maintaining a consistent tone and look across every touchpoint.
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Editorial Design That Inspires Choice
We developed a clean, modular layout that allows students to explore content with ease. The design uses strong typographic structure, dynamic photography and a clear hierarchy to highlight key areas of study. The visual system brings the ITS identity to life while ensuring accessibility and readability across all materials.
For the campaign, we created a series of visuals and short-form videos that highlight student life and course opportunities. These were distributed through social media platforms to reach students directly and generate interest in new programmes.
The result is a cohesive editorial and digital system that helps prospective students explore, compare and connect with ITS. The 2024 prospectus and campaign reflect the institution’s spirit of innovation and excellence, presented through a design approach that is modern, confident and informative.
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