Naming
Brand Strategy
Visual Identity
As a young and evolving firm in the accountancy and tax advisory sector, Zenco needed a complete brand transformation to establish a memorable identity that would differentiate it in a competitive market. The challenge was to create a name and visual identity that reflected Zenco’s mission to empower clients while remaining approachable, trustworthy, and aligned with their progressive, ethical values.
Zenco, previously known as KM Advisory, is an accountancy and tax advisory firm. As a young company, Zenco aims to expand its reach and create synergies to better serve clients.
We were approached by Zenco to undergo a brand consultation strategy, focusing on effective naming to create a memorable and new visual identity for the company, aligned with their strategic vision. We positioned Zenco as a transformative financial solution provider to empower communities and fuel growth. Crafting a brand personality that was personal, approachable, and open was essential.
The end result is a contemporary and dynamic visual identity based on the brand mark, carrying Zenco’s mission and values. A progressive and transformative brand, valuing ethical practices.
